Data, data, data: It’s the name of the game these days, whether it’s acquiring it, massaging it, selling it, or analyzing it. We hear the terms “Big Data” and “Data Science” all the time and there’s a reason for that: Almost any organization doing business today wants and needs data – information about customers and employees, information that can help them make better business decisions, improve market share, and countless other uses.

Some organizations are in the data business and for these types of enterprises, call recording solutions can provide a perfect complement to the other offerings they provide. Becoming a call recording OEM can be a smart business decision for:

• Analytics companies – Call recording can push data from customer interactions to enhance your analytics capabilities.
• CRM companies – Call recording can provide a rich amount of meta data from customer interactions to enhance trending and reporting capabilities.
• Workforce optimization companies – Call recording can add the important components of compliance recording and quality monitoring to minimize risk, improve compliance, and enhance customer service.

If you’re a company operating in one of these spaces, how do you select a call recording solution that proves the most appealing to your customers? Based on an analysis of call recording trends, businesses large and small, in a variety of industries, are looking for and can find significant benefit from call recording systems that:

-          Run on commercial, off-the-shelf hardware

-          Provide an open file format, with recordings ported in industry-standard format

-          Offer multiple ways to capture data

-          Can interoperate on almost any PBX switch (Avaya, Cisco, Mitel, ShoreTel, etc.)

-          Have an open API, allowing you to pull data from any CRM system

Of course, as a call recording OEM, you’ll want the best of both worlds: an easy to install, cost-effective solution for your customers and an easy, high-margin solution for you. Such systems do exist: Systems that are low-cost to customers, provide high margins for you, and can be installed and maintained quickly, easily, and remotely. Best of all, these solutions can be easily customized and offer multiple product support tiers. They also offer a GUI that can be branded as your own, which can help to enhance your name recognition and, ultimately, market share.

Call recording can help you expand into new markets, upsell existing clients and expand your overall solutions portfolio to offer prospects even more.

Click here to learn more about how to become a Call Recording OEM.