When you look at a phone recording software provider, all you should really care about is answering "yes" to these questions:
1. Is the product is any good?
2. Is the product affordable?
3. Is the company reputable?
4. Will the company provide ample support?
5. Is the company going to be around for a while so they can support my ongoing needs and upgrades?
6. Does the company have a solid reputation (i.e. testimonials)?
7. Will the product fit easily/smoothly into my environment and will it work as prescribed?
If a phone recording software provider and its software passes this test, then you have found a winner. So why then are analyst reports so focused on revenue as the sole determinant of ranking? I mean just because you have $700M in revenue, for example, should that really make you number one? What about the five criteria above?
Let's think about this for a moment. You could be ranked the number 1 or 2 or 3 phone recording software provider in the world according to a leading industry analyst but you might not have a great product, it might be very expensive, and your solution might not integrate well into your customers' environments. Hmmm.
This is an interesting point. Consider the revered "Magic Quadrant". It ranks companies on "Ability to Execute" and "Completeness of Vision". How truly important are these aspects to you if you are a 20-agent call center or a small law firm, for example? You wouldn't really care, would you? You are most concerned with questions like 1 through 7 above, right?
What if there was an industry ranking or analyst report which based its ranking of call recording software providers on such non-financial criteria? It would matter to you, wouldn't it?
All revenue really tells you is whether or not the vendor is making money, and yes - whether they are likely to be around for a while. Revenue doesn't really tell you much more, does it? Then why is it so darn important?
All I can hope is that I am not the only one that thinks this way, and perhaps, some day companies will be recognized for more than just their sales figures.